London Stock Exchange Group (LSEG)
various videos
(Quick highlight of some of the best moments over a whole series of videos)
Unlocking Possibility Through Design
We helped LSEG tackle the ongoing challenge that comes with their constant development of new data products and workflow solutions: finding clear, compelling ways to communicate the purpose and power of each platform or product. We delivered a series of concise, high-quality explainer videos for a range of LSEG’s solutions. Each one gave a high-level overview of what the product does, why it matters, and how it empowers the user. All in a tight, engaging visual format.
Setting the Scene
LSEG, the London Stock Exchange Group, plays a vital role in the global financial system. Within the organisation, the Data & Analytics division powers over 400,000 end users. Providing insights through data, AI, and workflow solutions that help financial professionals gain a competitive edge.
Their customer base is wide-ranging: global banks, investment firms, and financial analysts who rely on clarity and speed to make critical decisions. LSEG’s tools deliver just that, but the complexity of their offering means those tools must be explained in ways that are both engaging and easy to grasp.
The Turning Point
As LSEG continues to grow and develop new data products and workflow solutions, they face an ongoing challenge: communicating the purpose and power of their innovations clearly. Each new offering opens a door, but customers need to understand what’s on the other side.
communicating the purpose and power
To support this, LSEG needed a series of animated videos that could simplify the complex, showcase the benefits, and spark curiosity. They weren't just seeking aesthetics, they needed motion that could carry meaning, frame abstract ideas, and inspire action.
Simplify the complex & frame abstract ideas
The Process
LSEG came to us with scripts ready and a well-established design language: clean, minimal, and shape-based. Our role was to translate these ideas into motion. That meant starting with storyboards that mapped out the message visually, breaking each script into logical, digestible beats.
Simple illustration of abstract terms
Identify Risk
data
correlations
Screening
Transition
Transaction
Identify
interaction between geometric shapes
From there, animation became the real engine. Our goal was to use movement to help the abstract feel intuitive. The interaction between simple shapes formed the core storytelling device. Compliance, accuracy, and efficiency, these ideas came to life through rhythm, alignment, and transitions. We also used match cuts and occasional live-action integration to create smooth, moments of connection. Sound design added the final layer of clarity and tone.
The Solution
We delivered a series of concise, high-quality explainer videos for a range of LSEG’s solutions. Each one gave a high-level overview of what the product does, why it matters, and how it empowers the user. All in a tight, engaging visual format.
High level teasers of what the products offer
The aesthetic remained consistent throughout: minimal, abstract, and intentional. No clutter, no filler. Just clear visual storytelling with smart animation choices that made complex systems feel understandable. For viewers, each video acted as a teaser not a manual. The goal wasn’t to explain every detail, but to illuminate possibility and prompt the next question: “What can this do for me?”
Viewers think:
What can this do for me?
The goal wasn’t to explain every detail, but to illuminate possibility
Impact
Customers are intrigued enough to contact LSEG for information
The result is a suite of videos that lets LSEG showcase its offerings with clarity and confidence. These animations now serve as conversation starters, giving customers and internal teams a powerful tool to communicate value quickly.
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By leading with simplicity and motion, LSEG is now able to open a window into what’s possible within their data and analytics ecosystem. Each piece delivers one key message: innovation is only as powerful as your ability to understand it.